Silvina Etchegoyen · Custom Trades Apps · Grey County

Your jobs.
Your flow.Your app.

I build custom apps for plumbers that fit how you actually run your business — not how some software company thinks you should. No subscriptions to platforms you'll never fully use. One clean tool, built around your workflow.

Today's board · sample data

Henderson — water heater installIn Progress
MacPherson — leaking shut-offUp Next
Tran — bathroom rough-in1:30pm
Bélanger — invoice outstandingFollow Up
Kowalski — annual callbackDone

This is your morning. Everything in one place — from truck to kitchen table.

"The best tool for your business is the one that fits how you already think — not how someone else thinks you should work." — Silvina
1App. Your way.
$0Per-user fees. Ever.
30+Years of business smarts behind it
LocalBuilt & hosted in Grey County
Real proof.
WSS Water Services · Grey Bruce

One person. An entire service territory. I built a custom operations dashboard for a certified water services operator in Grey Bruce — zone management, auto-invoicing, analytics and reporting. No off-the-shelf compromise. This is what a tool built around your business actually looks like.

What I Build

The tools you actually
need to run your day.

Most plumbers are running their business across three texts, two notebooks, a spreadsheet they hate, and memory doing its best. There's a better way — and it doesn't cost what those big software companies charge.

Let's Talk

Job Board

Today's jobs, this week's jobs, callbacks and open slots — in one clean view. You and your crew see the same thing whether you're in the truck or at the office.

Nobody needs to text you "what are we doing today?" ever again.

Quote Tracker

See every outstanding quote, when it went out, and whether they've said yes — without digging through email. Your app flags the ones overdue for a follow-up.

The quote went out six weeks ago. Did they ever say yes? Your app knows.

Invoice Manager

Know exactly what's been sent, what's been paid, and what's still sitting unpaid. Stop finding money you forgot you were owed.

You did the work. Getting paid for it shouldn't be the hard part.

Customer History

What you did last time, what you charged, what you found. Makes the next call faster and the next quote smarter. No more starting from zero.

Phone + Laptop Ready

Built to work on your phone in the truck, your tablet at the job, and your laptop at the kitchen table. One tool, all your devices, no app store required.

Your app lives on my private Canadian server. Updates happen when we agree on them.

Built Around You

We talk first. I learn how you actually run jobs — your language, your flow, your crew size. Then I build it. You don't adapt to the app. The app adapts to you.

If you call quotes "estimates," so does your app.
Try It Yourself

This is what your
mornings could look like.

Sample data, real layout. Yours would have your branding, your customers, your exact workflow. Tap the tabs.

Monday · 4 jobs on the board. Dave's in the truck. The pipes aren't going to fix themselves — but at least now you know where everyone is.

Wade R. Main — water heater replacement142 5th Ave E · 8:30am · Dave + you
In Progress
Flo Valveson — leaking shut-off77 Sykes St · 11:00am · you · she's been patient
Up Next
P. Trap McGee — bathroom rough-in34 Eliza St · 1:30pm · Dave · phase 2 of 3
1:30pm
Rod O'Rooter — annual callback209 10th St W · 3:30pm · he calls every year, bless him
Done ✓
This week — no guessing required 11 jobs booked · 2 open slots Thursday afternoon

6 quotes out · 2 approved · 1 overdue for a nudge. The money's out there — your app knows where it is.

Stan Dingwater — basement bathroom additionSent June 28 · 14 days · still thinking, apparently
$4,200
Waiting
Copper McCabe — full kitchen replumbSent July 2 · 10 days · follow up today, seriously
$2,850
Overdue
Solly Noid — water softener installSent July 6 · Approved July 8 · fastest yes of the month
$1,400
Approved
Rusty Pipes — sump pump replacementSent July 11 · Approved same day · name checks out
$950
Approved
Approved & ready to schedule $2,350 in confirmed work — go book it

July invoices · $6,840 out · $4,210 collected · $2,630 coming in. You did the work. This just keeps track of who owes you for it.

Flo Valveson — emergency shut-off repairInvoiced June 30 · she tipped Dave in cookies
$780
Paid ✓
Wade R. Main — water heaterInvoiced July 5 · e-transfer, same day
$1,850
Paid ✓
Solly Noid — water softenerInvoiced July 10 · 2 days outstanding · not worried yet
$1,360
Unpaid
P. Trap McGee — rough-in phase 1Invoiced today · the project's only half done — they'll pay
$1,270
Unpaid
Outstanding — not lost, just outstanding $2,630 on its way to you

All sample data. Your real app would have your clients, your numbers, your brand throughout.

Straight Talk

What this is —
and what it isn't.

This isn't QuickBooks

I'm not replacing your accounting software. This is the layer between your brain and your accountant — the day-to-day flow that keeps you organized before the numbers go anywhere official.

We start small on purpose

Two or three tools to start. Fast to learn, actually gets used. Complexity kills adoption. Once it's part of your day, we grow it. The best app is the one you actually open.

We grow it when you're ready — not when I think you should be.

I'm local and reachable

I'm Silvina. I'm in Grey County, I build your app, and I answer when something's off. No tickets. No offshore support queue. Text me. I respond.

You'll have my actual number.
What It Costs

No platforms.
No surprises.

Your app lives on my private Canadian server. You pay once to build it and a flat monthly to keep it running. That's it. No subscription tiers, no feature unlocks, no annual contracts.

Start Here

Starter Plumbing App

$1,200 CAD

one-time build · then $50/month

  • Up to 2 core tools — you pick what hurts most right now
  • Phone + laptop ready
  • Hosted on my private Canadian server
  • Add tools later as your business grows
Book a Call

Good if you want to start simple. We grow it from there.

Monthly fee covers: hosting, maintenance, link upkeep and any small tweaks we agree on. No hidden platform costs. No surprise charges. Sweat equity and bartering options available — ask me.
Flat rate

Let's figure out what
you actually need.

First conversation is free, easy and no pressure. 45 minutes. You tell me how you run your business, I tell you what I'd build. Then you decide.

647-504-4301
Kemble, Ontario — serving Grey County and beyond
"Big dreams.
Little steps.
Let's do this."
Book a Free 45-min Call

Reply within 24 hours. Always.